Proception Medical utilizes a unique business model focused on identifying innovative, clinically relevant medical device solutions, securing development financing, and obtaining marketing clearance from the appropriate regulatory body. Proception then works to facilitate a sale of the product to a strategic partner, or “Strategic,” typically an established medical device company with broad marketing and sales capabilities.
Proception Medical was incorporated in 2014 and is led by life science industry veterans Mike McGuinness, Vince DeCaprio, PhD, and Ash Sharma, PhD. All three are transformative life science industry leaders who have served at world-class healthcare organizations including Fortune 500 medical technology company Becton Dickinson, Nextremity Solutions, and Vyteris, Inc. Entrepreneurs at heart, Mike, Vince and Ash recognized that innovators and inventors lacked the expertise and time to finance and advance the development of their ideas, creating a sizeable gap between clinically meaningful medical device solutions and the commercial market. Proception Medical bridges that gap and executes all the necessary steps to bring these innovative solutions to the market – and most importantly to patients.In addition to the Mike, Vince and Ash, Proception Medical collaborates with an Advisory Board comprised of distinguished industry, financial and clinical experts who assist in guiding the innovative medical devices through the development process.